How do you advertise for cannabis while avoiding a lawsuit? That was the seed that grew into the Doobie Dabbler campaign during my internship at Hunt Adkins. Develop messaging for a two-day cannabis festival without violating any advertising regulations.

That’s how we came up with this *wink* *wink* *nudge* *nudge* iykyk campaign. Through tactics like tiptoe around the event, using language from stoner culture and directly referencing Minnesota State Legislation, we made eye-catching billboards, digital boards and online advertisements for the Great Green Get Together.