Verist Social
Tasked with the intern project to update the social media guidelines for Verist’s Instagram account. The cannabis brand mainly targets upper-middle class moms and leans into lifestyle influences, but strives to appeal to memes and trends.
The interns were given the opportunity to make a new Instagram feed for Verist, and we focused on a couple of things: simplicity, clarity, colors and experience. I did a rewrite on the messaging matrix they used, updating for a younger audience.
Music Videos
How else does a writer show off skills? Through rapping in a group performance obviously!
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Events/Parties
My creative skills aren’t reserved for brands and clients. When hosting a party or drag show, you have to consider your audience when crafting a concept that will generate interest.
